Schedule

OCTOBER 28, 2019

keynote speakers

profile12

john laverne

BULLDOG TOURS
CHARLESTON, SC

matt2

matt lyman

PODIUM
LEHI, UTAH

profile2

ed mumm

DIG THIS
LAS VEGAS, NV

profile3

kevin durkee

Time

Time

Categories

Grow Your Business
Master Your Dashboard
Expand Your Connections

8:00am – 9:00am

8:00am – 9:00am

Registration & Coffee
Sponsored by The Ville Branding & TRK Creative Group

9:00am – 10:20am

9:00am – 10:20am

Opening Keynote Sessions

John Laverne, Bulldog Tours
Love What You Do & You’ll Never Work a Day in Your Life
Join John Laverne as he walks us through his recipe for Bulldog Tours and how he founded his company on the two principles of loving what you do and putting in the hard work.

Matt Lyman, Podium
Bridging the Gap: How Messaging can Help You Sell Experiences like Amazon Sells Everything Else
Mandy Hulings, Director of Strategic Accounts at Podium, will 
discuss how messaging customers on the right channels can bridge 
the information gap and help your business convert online prospects and website visitors into paying customers.

10:20am – 10:40am

10:20am – 10:40am

Morning Coffee Break
Sponsored by SmartWaiver

10:40am – 11:20am

10:40am – 11:20am

Transform into a Growth Engine
What You Need to Start Growing Your Business
New to the industry? Want to start growing your business? Establish the basics around streamlining the booking process in your Dashboard, structuring your website’s search optimization, and utilizing social engagement for maximum growth.

FareHarbor Evolved
What’s New in the Dashboard
Join us for a showcase of FareHarbor’s latest and greatest features and get a sneak peek at what’s to come! Bonus: Learn how to engage with the Product team at FareHarbor, from communicating your needs to learning how other operators are using these new features to benefit their business!

Distribute More, Work Less
Become a FareHarbor Distribution Network Partner
Let FareHarbor resell your tours and activities! Learn how our exclusive resellers (such as boston.com and Hawaiian Airlines) and fellow FareHarbor users can resell your inventory while you get paid on-time and retain full control of your customers.

11:20am – 11:40am

11:20am – 11:40am

Break

11:40am – 12:20pm

11:40am – 12:20pm

Panel Discussion
Resell with Confidence
From OTAs to local concierges to our new FareHarbor Distribution Network and more, there are endless ways to resell your tours. Hear from reselling pros and use their tactics to find the perfect fit for your business.

Featured Panelists
• Gabriel Kageyama, Wild Cabo Tours
• Kristen Peterman, Experience THE RIDE
• Michael Withrow & Danny Pegg, Just Book It
• Moderator: Erika Sternburg, FareHarbor

Harness the Power of Your Dashboard
Applying Advanced FareHarbor Features
Uncover a deeper understanding of your Dashboard. We’ll cover managing Resources, setting up Campaigns, and advanced Custom Fields you may not have known about in your Dashboard. Leave feeling empowered to apply three advanced Dashboard features!

Understanding Search Engine Optimization
Tips to Make the Biggest Impact with Google
Want to improve your online search presence but don’t know where to start? Join us to discuss the key elements of understanding search engine optimization (SEO) including, what it is, how to drive more qualified traffic to your website, how to target local customers, and how it will increase revenue.

Getting to Know Your Dashboard
Mastering the FareHarbor Basics
Get a better grasp of your FareHarbor Dashboard and associated terminology and gain an overall comprehension of the FareHarbor software! We’ll run through typical uses of the Help Center, Availability Updater, and Booking Calendar; three basic components that will help you efficiently use FareHarbor for your business.

12:20pm – 1:30pm

12:20pm – 1:30pm

Lunch & Networking
Sponsored by Podium

1:30pm – 2:10pm

1:30pm – 2:10pm

Improving Customer Engagement & Conversions with Your Dashboard
Fine-tune Your Dashboard to Increase Online Bookings
Having a hard time pin-pointing confusing areas of your booking flow? Learn about decision trees, bookability settings, high-resolution photos, item descriptions, and more; you’ll have all the tools you’ll need to make the booking process as easy as possible for your customers.

The Road to Reports
Navigate Advanced Dashboard Reports with Confidence & Ease
Curious about how your customers heard about you? Gain access to the tools you need to build saved Dashboard reports and become a pro in gathering data to make informed business decisions. Learn how reporting can aid operations, direct marketing efforts, and most importantly, collect financial details.

Find Your Missing Link
Get Connected! Understanding Affiliate Connections
Optimize reselling with FareHarbor! We’ll dive into the industry terminology surrounding affiliates and reselling possibilities. Leave with a greater understanding of FareHarbor’s affiliate features, and best practices for managing partnerships with local resellers such as hotel concierges and activity desks along with the 150+ OTAs that FareHarbor connects with through APIs.

2:10pm – 2:30pm

2:10pm – 2:30pm

Break

2:30pm – 3:10pm

2:30pm – 3:10pm

Panel Discussion
Expand Your Horizons
Hear from tour operators who have successfully navigated the transition from running a single location operation to expanding to manage multiple locations, resources, and employees!

Featured Panelists
Alyssa Averette, Fury Water Adventures
Chris Batchelor, Cruz Bay Watersports
David Naczycz, Urban Adventures
• Justin Buzzi, Get Up and Go Kayaking
• Moderator: Chris Marshall, FareHarbor

Save Money & Drive Revenue with Online Conversions
Optimizing Your Website for Growth
Want to increase revenue without paying for ads? Discover key elements to optimize your website to improve your conversion rate. You’ll not only save money but also find it’s easier than pumping dollars into increasing your website traffic. Learn how in this crash course.

Building Your Brand
Engaging Customers & Driving Traffic with Social Media Marketing
Missing the tools to turn your social media into money-making machines? Everything you need is at your fingertips…literally. Learn the importance of building your brand’s online presence and develop a cohesive social media strategy that integrates with your FareHarbor Dashboard.

Streamline Your Day-to-Day with Platform Partnerships
Integrations to Simplify Your Operations
Learn how FareHarbor’s Platform Partner integrations can streamline your day-to-day operations by connecting CRMs, email marketing, waivers, chatbots, point-of-sale, photos, and much more to your FareHarbor Dashboard.

3:10pm – 3:30pm

3:10pm – 3:30pm

Afternoon Coffee Break
Sponsored by Fotaflo

3:30pm – 4:10pm

3:30pm – 4:10pm

Panel Discussion
Let’s Get Digital, Digital… with Pay-Per-Click Marketing
Thousands of strategies exist in the world of digital marketing but one has consistently stood out above the rest: pay-per-click (PPC) marketing. Our panel will give insight into how you can leverage PPC in the growing digital age!

Featured Panelists
• Dan Laursen, Captain Jack’s Airboat Tours
• Georgette Blau, On Location Tours
• James Anderson, Forged Axe
• Moderator: Tom Kratsch, TRK Creative Group
• Moderator: Paul Infante, FareHarbor

Put Your Best Site Forward
Website Optimization Best Practices
Quick tips for optimizing your website to stand out from the crowd. Learn about why having strong visual and written content, optimizing for performance and mobile, and keeping your website current with the latest features and updating regularly, you will keep your website modern and make the largest impact.

Using Google Analytics Data to Maximize Opportunity
Understanding the Customer Journey
Having trouble understanding the data in your Google Analytics (GA) account? We’ll dive into the Consumer Funnel and learn how looking at the full customer journey through GA will give you what you need to identify strengths and weaknesses and enable you to take action!

4:10pm – 4:20pm

4:10pm – 4:20pm

Break

4:20pm – 5:00pm

4:20pm – 5:00pm

Closing Keynote Sessions

Ed Mumm, Dig This
If You Build it, They will Come: Strategies & Challenges for Growth in a Niche Market
Ed Mumm touches on the challenges and strategies that took him from playing in the dirt of his backyard to operating a top-rated Las Vegas attraction.

Kevin Durkee, Culinary Adventure Co.
Expanding Operations, Stepping Back, & Trusting the Teams You Built
Kevin Durkee explains his secrets behind owning and operating multiple food tour locations across Canada, and how his dedication to the local communities got him there.

5:00pm – 5:30pm

5:00pm – 5:30pm

Break

5:30pm – 7:00pm

5:30pm – 7:00pm

Happy Hour
Sponsored by Wherewolf