Schedule

OCTOBER 28, 2019

keynote speakers

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john laverne

BULLDOG TOURS
CHARLESTON, SC

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ed mumm

DIG THIS
LAS VEGAS, NV

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kevin durkee

Time

Time

Categories

Grow Your Business
Master Your Dashboard
Expand Your Distribution

8:00 – 9:00

8:00 – 9:00

Registration & Coffee
Sponsored by The Ville Branding & TRK Creative Group

9:00 – 10:20

9:00 – 10:20

Opening Keynote Sessions

John Laverne, Bulldog Tours
Love What You Do & You’ll Never Work a Day in Your Life
Join John Laverne as he walks us through his recipe for Bulldog Tours and how he founded his company on the two principles of loving what you do and putting in the hard work.

Mandy Hulings, Podium
Bridging the Gap: How Messaging can Help You Sell Experiences like Amazon Sells Everything Else
Mandy Hulings, Director of Strategic Accounts at Podium, will 
discuss how messaging customers on the right channels can bridge 
the information gap and help your business convert online prospects and website visitors into paying customers.

10:20 – 10:40

10:20 – 10:40

Morning Coffee Break
Sponsored by SmartWavier

10:40 – 11:20

10:40 – 11:20

Transform into a Growth Engine
What You Need to Start Growing Your Business
New to the industry? Want to start growing your business? Establish the basics around streamlining the booking process in your Dashboard, structuring your website’s search optimization, and utilizing social engagement for maximum growth.

FareHarbor Evolved
What’s New in the Dashboard
Join us for a showcase of FareHarbor’s latest and greatest features, then start applying them to your Dashboard in real-time! Bonus: Get a sneak peek at what’s coming up over the next 12 months!

Distribute More, Work Less
Become a FareHarbor Distribution Network Partner
Let FareHarbor resell your tours and activities! Learn how our exclusive resellers (such as boston.com and Hawaiian Airlines) and fellow FareHarbor users can resell your inventory while you get paid on-time and retain full control of your customers.

11:20 – 11:40

11:20 – 11:40

Break

11:40 – 12:20

11:40 – 12:20

Panel Discussion
Resell with Confidence
From OTAs to local concierges to our new FareHarbor Distribution Network and more, there are endless ways resell your tours. Hear from reselling pros and use their tactics to find the perfect fit for your business.

Featured Panelists
• Gabriel Kageyama, Wild Cabo Tours
• Kristen Peterman, Experience THE RIDE
• Michael Withrow & Daniel Pegg, “Just Book It”

Understanding Search Engine Optimization
Tips to Make the Biggest Impact
Want to improve your online search presence but don’t know where to start? Join us to discuss the key elements to understanding search engine optimization (SEO) and ways to drive more qualified traffic to your website, target location-specific customers, and increase revenue.

Getting to Know Your Dashboard
Mastering the FareHarbor Basics
Get a better grasp of your FareHarbor Dashboard and associated terminology and gain an overall comprehension of the FareHarbor software! We’ll run through typical uses of the Manifest, Availability Updater, and Booking Calendar; three basic components that will aid in the overall management of your business.

Harness the Power of Your Dashboard
Applying Advanced FareHarbor Features
Uncover a deeper understanding of your Dashboard. We’ll cover managing Resources, setting up Campaigns, and best practices for Custom Fields in your Dashboard. Leave feeling empowered to apply three advanced Dashboard features!

12:20pm – 1:30pm

12:20pm – 1:30pm

Lunch & Networking
Sponsored by Podium

1:30pm – 2:10pm

1:30pm – 2:10pm

The Road to Reports
Navigate Advanced Dashboard Reports with Confidence & Ease
Curious how your customers heard about you? Gain access to the tools you need to build saved Dashboard reports and become a pro in gathering data to make informed business decisions. Learn how reporting can aid operations, direct marketing efforts, and most importantly, collect financial details.

Improving Customer Engagement & Conversions with Your Dashboard
Fine-tune Your Dashboard to Increase Online Bookings
Having a hard time pin-pointing confusing areas of your booking flow? Learn about decision trees, bookability settings, high-resolution photos, item descriptions, and more; you’ll have all the tools you’ll need to make the booking process as easy as possible for your customers.

Find Your Missing Link
Get Connected! Understanding Affiliate Connections
Optimize your relationships with resellers! We’ll dive into the industry terminology surrounding API connections and discuss the 150+ OTAs that FareHarbor can connect to. Leave with a greater understanding of best practices for setting up and managing partnerships with local resellers, such as hotel concierges and activity desks.

2:10pm – 2:30pm

2:10pm – 2:30pm

Break

2:30pm – 3:10pm

2:30pm – 3:10pm

Panel Discussion
Expand Your Horizons
Hear from tour operators who have successfully navigated the transition from running a single location operation to expanding to manage multiple locations, resources, and employees!

Featured Panelists
Alyssa Alvarette, Fury Water Adventures
Chris Batchelor, Cruz Bay Watersports
David Naczycz, Urban Adventures
• Justin Buzzi, Get Up and Go Kayaking

Building Your Brand
Engaging Customers & Driving Traffic with Social Media Marketing
Missing the tools to turn your social media and email marketing into money-making machines? Everything you need is at your fingertips…literally. Learn the importance of building your brand’s online presence and develop a cohesive social media strategy that integrates with your FareHarbor Dashboard.

Save Money & Drive Revenue with Online Conversions
Optimizing Your Website for Growth
Want to increase revenue without paying for ads? Discover key elements to optimize your website to improve your conversion rate. You’ll not only save money but also find it’s easier than pumping dollars into increasing your website traffic. Learn how in this crash course.

Streamline Your Day-to-Day with Platform Partnerships
Integrations to Simplify Your Operations
Learn how FareHarbor’s Platform Partner integrations can streamline your day-to-day operations by connecting CRMs, email marketing, waivers, chatbots, point-of-sale, accounting software, photos, and much more to your FareHarbor Dashboard.

3:10pm – 3:30pm

3:10pm – 3:30pm

Afternoon Coffee Break
Sponsored by Fotaflo

3:30pm – 4:10pm

3:30pm – 4:10pm

Panel Discussion
Let’s Get Digital, Digital… with Pay-Per-Click Marketing
Thousands of strategies exist in the world of digital marketing but one has consistently stood out above the rest: pay-per-click (PPC) marketing. Our panel will give insight into how you can leverage PPC in the growing digital age!

Featured Panelists
• Dan Laursen, Captain Jack’s Airboat Tours
• Georgette Blau, On Location Tours
• James Anderson, Forged Axe

Using Google Analytics Data to Sell More Tours
Understanding the Customer Journey
Having trouble understanding the data in your Google Analytics (GA) account? Get introduced to the Consumer Funnel and learn how looking at the full customer journey through GA will give you what you need to identify strengths and weaknesses and enable you to take action!

Supercharge Your Website for Growth
Website Optimization Best Practices
Drive more online sales! Our quick tips for optimizing your website can help grow your business to its greatest potential. By keeping your content fresh and your website easily accessible for everyone, you will rank better on Google, get more traffic, and increase revenue.

4:10pm – 4:20pm

4:10pm – 4:20pm

Break

4:20pm – 5:00pm

4:20pm – 5:00pm

Closing Keynote Sessions

Ed Mumm, Dig This
If You Build it, They will Come: Strategies & Challenges for Growth in a Niche Market
Ed Mumm touches on the challenges and strategies that took him from playing in the dirt of his backyard to operating a top-rated Las Vegas attraction.

Kevin Durkee, Culinary Adventure Co.
Expanding Operations, Stepping Back, & Trusting the Teams You Built
Kevin Durkee explains his secrets behind owning and operating multiple food tour locations across Canada, and how his dedication to the local communities got him there.

5:00pm – 5:30pm

5:00pm – 5:30pm

Break

5:30pm – 7:00pm

5:30pm – 7:00pm

Happy Hour
Sponsored by Wherewolf